Hot Marketing and Design Styles for Millennials
The job of a local florist is changing- DRASTICALLY. Everything we know as fact is now questioned by a new wave of trends from the rising generations. Clothing, haircuts and musical tastes all circle back around through each generation as new. We can’t let our art fall between the cracks. Sending flowers isn’t a lost gesture that only older generations participate in. Millennials crave that two, just in different ways. Sending flowers still has the potential to gain traction across a wide-range of audiences. In order to do so, our styles must change, so our work stays relevant. It’s time to turn old into vintage and outdated into aesthetic. The time is now, and these hot marketing and design styles for millennials will get you started.
FIRST: You’ll Need a Platform.
The Millennial generation is for platforms. They are all about supporting a cause, a look, a feel and an impact. Due to a changing economy and job market, millennials aren’t as inclined to pay to have flowers sent to someone as a gift or as a random gesture, but they will run last-minute to a grocer and grab something out of their display. Millennials are more inclined to buy a monthly wine subscription, candies from different countries or $5+ for coffees that add character to their Insta feeds. #BASIC
With a little grooming and coaxing, the local florist has the capability to speak the right language and draw the modern eye. There is no definite recipe, but there is an overall concept that seems to be a connecting thread. Millennials are willing to spend money on something they feel adds value to who they are or what they contribute to the world. (I.e. a platform)
Unless you are living in a cave somewhere, you know that social media is a main form of communication for millennials, as well as, most of the rest of the world. Banners and flyers may still be an effective way to reach a certain demographic in your area. However, in order to broaden that reach and increase the millennial purchase, you MUST engage with social media. Whether you sub out a team to run it for you or create an aesthetic of your own, social media is the place your shop should turn to.
DISCLAIMER: Facebook isn’t going to reach millennials the way you hope it would. It helps, but it should not be your shop’s main focus.
When striving to reach the millennial audience, focus most of your time and effort into Instagram and Pinterest. There are three main tips to get the ball rolling. Create an aesthetic for your shop’s social media: minimalistic and bold. If it is clean, consistent and overall pleasing to the eye, it will do better.
Promote social campaigns with the use of social graphics, hashtags and an initiative. Get your audience involved with promo codes, incentives to save or with a purpose they can get behind. This can be done by donating some of your proceeds to charity, donating flowers to a hospital or with the use of a #PayItForward campaign. The millennial audience wants to feel involved and like they are making a difference. If you are accomplishing that, you are one step ahead of the game.
Lastly, your language is a vital component for effective millennial marketing. When creating an aesthetic, developing an initiative or captioning your photos or products, know less is more. Speak less technical and more conversational. Don’t be afraid to use humor, popular phrases or puns to add depth. Short simple captions are most effective. Millennials do NOT want to feel sold to; they want to feel spoken to. Keep that voice consistent throughout each of your social platforms.
SECOND: You’ll Need a Makeover.
In order to grow, you must be able to adjust. Your shop only grows at the rate you are willing to adjust. The main millennial trend for flowers remains consistent. Millennials focus on the more natural and garden-picked designs. Heads up, millennials LOVE very expensive flowers, but they don’t always want to pay a lot for them. It’s a tough position to be in. Peonies, orchids and roses are consistently popular, but that’s not the only obstacle you’ll face.
Everything you have learned up until now is being called into question. What is considered hot and trendy millennial designs are consistently free form, loose and airy. Those bright, symmetrical designs are being replaced with picked-from-the-garden-themed designs that are placed on a white desk for someone’s Instagram photo. Most hot millennial designs are a focal aesthetic for those Instagram-worthy looks.
It is important to keep your flower shop stocked up on succulents. They are widely popular in day-to-day designs, as well as, wedding designs. Understandably so, they are a focal point for the minimalistic aesthetic and pairs beautifully with garden designs. Consider getting a variety of succulents in bulk. With the popularity of succulent-inspired flower designs and dish gardens rising, it is important to have what the millennial consumer is looking for.
Pair the patterned and textured flowers like celosia, orchids, green ball carnations, thistles and anemones along with other ideal choices complimentary to the organic textured, natural, free-flowing designs. Bold colors like deep burgundy red are very much trendy. They are also classic. Keep those natural greens and greys and pair them with a bold pop of color like burgundy.
With these natural trends growing, berries, pods, mushrooms, vines and other dried and earthy products are all important to keep stocked, specifically when designing for a millennial wedding.
Just because garden designs are what is hot for millennials doesn’t mean color is eliminated completely. Quite the contrary. Modern, bold and refined colors dominate a lot of millennial styles. The millennial generation is all about equality, tolerance and individuality. Color is one way of expressing those unique styles. They just don’t want those color to dominate the whole style.
This year’s Pantone Color of the year is no stranger to influencing boldness. For the millennials looking for those Living Coral undertones, encourage them to explore burnt orange and rust-colored flowers. For these designs, stock up on cymbidium orchids, dahlias, sunflowers and peach roses.
How your millennial customers embrace their style is going to differ. However, the structured, un-structured garden look and bold pops of colors are an overall phenomenon. If your shop is more wedding-oriented, branch off that trend. If you are leaning more towards day-to-day designs, be willing to “loosen” up your designs for a more free-form styles. If you want a millennial to spend the money, it will have to meet their style. Less is more for the minimalistic millennial.
THIRD: You’ll Need a Plan.
How much does your flower shop sell to millennials? Are you looking to grow your reach, or do you see your numbers dwindling and are trying to look for a solution?
Plan and prosper. In order to market to millennials, they need to be sold to without realizing they are being sold to. This can be done through click-baity blogs, promo deals or hashtags. Check your shop’s previous history of sales. Which flowers did you sell most of, and which areas need to grow?
When prepping for more millennial-inspired designs, consider the following flowers in your next bulk product purchase. Our wholesalers at Hardin's Wholesale Florist Supply in Liberty, NC are here to help. In order to design with what’s hot for those millennial arrangements, you’ll need these products.
The Garden Pieces
As previously discussed, the succulent craze doesn’t seem to be going anywhere. Whether you buy them in bulk to sell as-is or are looking to design around them, their fleshy stems and overall trendiness are taking over.
Basic greenery, such as grasses and dried flowers, are hot decorative accents for millennial designs. They are expected to take over the wedding bouquet game. More and more brides are opting for primarily green, foliage-styled bouquets, along with other accents. They are typically best used in vintage and rustic weddings. However, they are being more widely used in bohemian, minimalistic and classic -aesthetic-type weddings, as well.
Greenery is widely accepted and embraced in garland forms, bouquet accents and as decorative cake pieces. Leafy eucalyptus and dusty miller are just a few of the accents that are most popular in the 2019 millennial designs. However, ferns seem to be what will be taking over. For the boho-chic, outdoorsy wedding aesthetics, these woodsy plants will continue to fill social feeds everywhere.
Dried lavender, baby’s breath and daisies are a few popular added accents. These garden pieces are well-loved for their simplicity and are unique alternatives to the traditional wedding designs. These popular pieces are gaining traction for their overall sustainability, simplistic design foundation and their growing traction on the wedding trend forecasts for millennials.
The New Neutrals
Millennials are all for saving some money and saving the earth to. Millennials typically like to buy local. It doesn’t quite make sense because sales from the local florist are still declining. One reason appears to be that the cost doesn’t quite meet the cause. Millennials are willing to avoid big grocers and buy local if they feel it will make a difference,
Simple Mono arrangements and wedding accents are a craved design. Millennials want the feeling of flowers picked straight from their mom’s garden. Stock up on clematis, lilacs and other flowers with local flair for your local-inspired millennial client.
Market in-season and local flowers. Be willing to adapt. Refurbished products are a millennial must. If you choose to design with local flowers and refurbished products, you add a significant amount of attraction to the millennial market. Don’t be afraid to promote that and use it to your advantage.
For those neutral-driven millennial clients, consider adding some blazing bolds to extra white designs you are overstocked on. It will carry over to a bolder millennial client.
The Blazing Bolds
Millennials are all about trends, and 2019 is all about embracing color. Living Coral, the Pantone 2019 Color of the Year, is all that and more. It is a bold pink-orange that adds dazzle to any piece. For the clients that aren’t into the blazing bolds, encourage them to consider it paired with a primarily white bouquet or a bouquet with mostly greens. It keeps that bold feel without distracting the eye. Creams, whites and greens are just the balance Living Coral needs.
Anthuriums are another next big thing for the bold-color-loving millennial. This tropical flower is a beautiful balance between classic and millennial modern. They are a natural fit to any wedding at the beach or a statement piece to a house on the water. These beauties can be paired with roses or lisianthus to emphasize a modern look but are best purchased for a millennial that loves color and has this unique taste. It may not be for all millennials. However, most millennials love anything that is unique and less traditional. It doesn’t hurt to offer it.
The Feminine Features
For the millennial wanting something feminine but with masculine features, offer a bold, deep color matched with a delicate pink or daring red. Blue hydrangea paired with bright roses is just one example. Plus, these classic beauties are essential to keep on hand. These designs emphasize feminine features without feeling like an all-pink, baby shower arrangement.
This design style caters to the millennial mindset. It is moderate. The pink-is-for-boys-too vibe is easily picked up on. This design style has enough of both features to feel versatile, clean and overall beautiful. You can easily compliment this style with neutral tones such as: tan, peach, gray and brown. Brunia, cattails, cornflowers, boronia and pussy willows are just a few options.
One thing is for certain, the customer is always right, even when they are wrong. They are paying after all. Their style may not match your own, but ultimately, the product is for them. When marketing and designing for millennials, strive to build a reputation directed towards them.
Remember, millennials don’t want to feel sold to; they want a cause to get behind, and they are willing to spend the money on something that fits who they are. Don’t be wasteful. Use the products you have, just consider repurposing them in different ways. Millennials are our new buyers. They are who are going to keep the floral industry running. We must adapt. These hot marketing and design styles for millennials are one place to start. Let us help you expand your floral design demographic, so your shop can have a more successful future.
Alternative Flower Girl Flowers
The smallest member of the wedding party can make a huge impact. When it comes to the flower girl’s adorable and memorable appearance trotting down the aisle, the flowers are a big factor. Flower girls are called such for a reason, so give plenty of consideration to the flower girl when assisting clients with wedding florals.
Flower Girl History
Flower girls may be a tradition, but there are also some amazing alternative flower girl flowers to coincide with tradition yet still offer variety to prevent the flower girl from becoming too much of a distraction or worse, a disaster.
When discussing the flower girl and options for flowers, it helps to provide some history into the significance of flower girls. The tradition began in ancient Rome at a time when many marriages were arranged, and fertility was extremely important. The flower girl walked down the aisle scattering wheat and herbs to ward off evil spirits and bestow fertility and blessings on the couple.
The wheat and herbs the flower girls originally scattered were eventually replaced with flower petals, and the flower girl traditions that resemble the ones we recognize today can be traced back to the Victorian era.
The flower girl is a symbol of innocence and purity. When she waltzes down the aisle ahead of the bride, the flower girl represents the bride transitioning from childhood to adulthood as she takes on her new role as wife and future mother.
Before considering flowers, it helps to get an idea of how the flower girl may behave during the wedding. The girl’s age is the first factor as that will affect her ability to carry something like a basket or appropriately scatter petals. Also, if she is extremely young, it may be difficult to keep her focused enough to make it all the way down the aisle.
While the role of the flower girl is mostly unchanged, modern flower girls are not necessarily as young as they used to be. With many people entering into second marriages with older children, flower girls are sometimes much older, and the role gives a daughter the opportunity to have an important role in the wedding.
If the flower girl is a bit older or more mature, she may be perfectly capable of carrying on the normal duties, but she should have adequate practice, direction and preparation. If the flower girl seems shy or a bit afraid of being the center of attention, she can always be paired with the ring bearer or another flower girl as a partner to give more confidence and make the children more comfortable.
Alternative Flower Girl Options
According to Jackie Lacey AAF, AIFD, CFD, PFCI, “Flower girls are wearing more so than carrying flowers.”
Flowers are beautiful as accessories and can be marketed as part of the wedding attire. Flower girls can wear flowers and twine in their hair. Flowers can also be worn as anklets or as embellishments on dainty flower girl shoes.
There are beautiful ways to fashion flowers on a crown for the flower girl. A flower crown can either be small and delicate or large and bright.
Orchids have always been a popular choice for flower girl accessories and are an even stronger choice now due to their longevity and ability to survive without a water source.
Tropical flowers are getting their time in spotlight and being recognized for their ability to add unexpected structure and interest. Pincushion flowers are charming and versatile. Protea are South African flowers with a unique appearance almost look like they were plucked from the bottom of the sea. Protea represent hope and change, a nice sentiment for a wedding. Comments like these are a great way to convince a couple of the importance of florals.
Flower Menu Depends on the Venue
When determining what florals will accompany the flower girl’s waltz down the aisle, have your client check with the venue prior to deciding. Some venues will not allow petals to be tossed on the floor and some refuse to allow confetti, especially if outdoors.
The venue is the stage that sets the tone for the affair. The presentation of the flower girl should accompany this scene. If the couple is having a beachy wedding, the flower girl can even have a buoy with tropical flowers attached to a rope or a large seashell filled with tropical petals.
For formal weddings, floral lanterns, a glowing candle in a lantern (can be fake for safety purposes,) a copper bucket or a hat can be used to hold petals or springs of lavender for the flower girl to toss or single stems she can hand out to guests.
For meadow or garden party weddings, tin pails, terracotta pots, baskets of tree bark and vines or baskets with moss, florals and ribbons are very pretty additions to the flower girl’s ensemble. Succulents and baby’s breath can add simple and pretty embellishments to flower girl baskets.
For flower girls who are going to be sprinkling petals or confetti, petal cones can be made of book paper, or they can be made in special stationary with the names of the bride and groom. If you are using confetti, there are biodegradable options that are water soluble and still available in a wide range of colors.
If scattering flowers and confetti doesn’t tickle the fancy of the bride and groom, fragrant herbs like rosemary, sage and thyme are eco-friendly and fragrant. Rosemary represents loyalty and fidelity and mint means virtue, so many herbs are a natural choice for the symbolic act of the flower girl scattering something to symbolize protection and future happiness and prosperity.
Some other unique and environmentally friendly options include dropping dried lavender buds, handfuls of fresh lavender, fresh leaves, eucalyptus petals and tiny pinecones.
For those who choose not to have the flower girl scatter any flower petals, confetti or paper, flower girls are carrying garlands and waterfall designs that are free form and not stiff or contrived. Cute and simple designs are favored with plants, vines and succulents taking center stage.
For flower girls who may have difficulty holding a basket, there are many very cute, memorable options. Flowers can be arranged in a heart pattern dangling from a string that the flower girl can easily hold. Hoop bouquets are quite lovely, and flower pomanders with satin ribbon allow the flower girl to lightly hold one item that will look lovely and smell delightful.
The flower girl can also hold a miniature bouquet that mirrors the bride’s bouquet. This also goes along with the tradition of the flower girl representing the bride as a young, innocent girl. If a bouquet still seems too much for her to carry, the flower girl can also carry a single flower.
The Flower Trends Forecast for 2019 brought the colors and textures of the forest into focus with a “Forest Walk” trend forecast. Organic life is the inspiration for this natural look that welcomes vines, textured flowers in bold tones.
For flower girls, this look translates to vines and greenery that is loose and right out of the garden. Flowers can be simple and cute and contained in a woven, handmade or handsewn bag.
Fairy Wings and Magical Things
Another trend that was predicted in the Floral Trends Forecast for this year was called, “Ethereal Bliss.” This trend is minimalistic with mythical and fantastical elements. The trend is influenced by soft chenille, distressed velvet and garden flowers and eucalyptus.
For any weddings that may have mystical tones in a natural setting, this is an opportunity to make the scene magical and utilize the flower girl’s fairy-like appearance. For a little fairy flower girl, fashioning a wand will be a unique and interesting accessory that will be easy and fun for even the tiniest fairy to carry.
There are many ways to design a floral wand. Wands can also be heart-shaped and decorated with buds to match the bride’s bouquet. The wand itself can be made of a long, natural twig. Silk, flowers, ribbons and sparkling embellishments look lovely being twirled and swirled by the flower girl on her walk.
If you choose the right blooms, the flowers can create a scepter. Tall, multiple blooms create a dazzling accoutrement. Agapanthus is an example of a tall-stemmed floral that can easily create a scepter. The great part about Agapanthus is that it is attractive and survives in a climate of chronic drought, so it should survive the wedding.
Another magical option for the flower girl is fairy wings. Thin, almost transparent butterfly-like wings are the perfect background for a floral masterpiece on fairy wings. Whether you cover the landscape of the wings with flowers or just add a few blooms to the middle, fairy wings are gorgeous on the flower girl and will probably bring her enjoyment.
Traveling Down the Aisle in Style
Flower girls are not always walking the standard walk down the aisle. Weddings have become more accommodating and creative when it comes to the flower girl. Some flower girls have ridden tricycles down the aisle.
If a flower girl seems shy but has a favorite stuffed animal, offer to make a flower crown for the stuffed animal so it can be pretty and give her courage and comfort on her walk down the aisle.
For flower girls who are very young, a wagon can be beautifully decorated with flowers and pulled by a second, older flower girl or other member of the wedding party. The wagon can also be decorated the way the traditional car looks that whisks away newlyweds – with flowers, ribbons, bells and cans attached to the back.
The great thing about weddings is that traditions can still be appreciated and utilized but also changed to coincide with whatever the engaged couple wants. If you need more inspiration, our wholesalers here at Hardin's Wholesale Florist Supply in Liberty, NC are always glad to help.
Another somewhat unconventional idea for flower girls that is quite beautiful in photographs, especially for an outdoor wedding in the sunshine, is a floral parasol. The parasol should be the correct size for the flower girl and should not be a size that will overwhelm her or be difficult to carry, especially if there is wind.
The floral parasol design can begin at the middle of a premade parasol made of either transparent material or lace with a large flower like a peony then moving into medium-sized flowers like ranunculus into a pattern that continues and fills in with smaller flowers.
If you want a less opaque parasol, skip the premade parasol. Instead, use one long twig that connects to stunning flowers that have long yet flexible stems that will spray in all directions over the flower girl’s head.
Weddings are increasingly becoming more personalized and are a way to celebrate the unique story of the bride and groom with individual touches. If the bride and groom have a beloved pet, the flower girl is the obvious choice for escorting the pet down the aisle. The pet can wear a flower crown or collar. If the pet seems averse to wearing the flowers, you can also attach blooms to the leash.
Another way to incorporate flowers into a flower girl’s walk is to decorate a sign with flowers. The sign is another way for a couple to personalize their wedding procession, and there are countless ways to exhibit the statement of their choice. Cut out letters, regular wooden signs, chalkboards and flags can all be embellished with flowers to match the rest of the wedding florals.
Part of the worry that comes with having a flower girl take part in the wedding, especially if she is young, is that she may not do what she is supposed to do. To prevent that from happening, encourage your clients to invite her to any wedding-related activities so that she feels comfortable with the other people in the wedding party and feels like she is part of it all.
Also, it is a good idea to suggest that if they fear she may become distracted, at the end of her walk down the aisle, she can go sit with her parents instead of staying up at the front with everyone watching her every move.
Flower girls are always adorable. Flower girls may be the smallest members of the wedding party, but all eyes are on them up until the appearance of the bride. This means that the florals you create for the flower girl will capture the eyes of the audience. Even though the personalized nature of some modern weddings may mean unconventional flower girls, this gives you the opportunity to utilize your creativity, pick some alternative blooms and display them in unusual ways to help realize the vision of the bride and groom.
Things to Never Overlook for Wedding/Reception Décor
We all know the pressure that is involved with decorating for a wedding and or reception. We have all had our fair share of bridezillas and monster in laws. Despite the chaos of it all, those special brides, couples and families are what make decorating for a wedding so special. They trust you to make one of the most memorable days of their life perfect. No pressure, right? It’s all in the details. Your work’s details make your business stand out. A happy bride leads to a long line of weddings in your future. Keep those soon-to-be brides wanting more with these top 8 things to never overlook for wedding and reception décor.
It is easily debated that the most important part of a wedding is the photography and videography, behind choosing the right significant other of course. Since this is such a vital part of a wedding, it is essential that the flowers can stand out in every shot. Your designs should POP when in front of the camera. It is important to encourage brides to stick with what is going to look best. Sometimes the picture they have in their head may not come across the same way on camera. Push your brides towards colors and styles that will look the best when they look back on photos of their big day.
1. Welcome Sign
First and foremost, ensuring the bride, the groom and their families are happy with your designs is the MAIN priority for weddings. Let’s face it. The goal is to make a paycheck and a good reputation for future business. If the bride isn’t happy, odds are, the person paying won’t be happy either. Along with the bridal party, it is important to take the guest’s breath away when they first walk into a wedding. Give them a little taste of what is to come. The entrance or welcome sign should have a little spice incorporated into it. Accent colors like reds always stand out in photos and videos. Various shades go with differing wedding styles. A brighter red accent added to a black and white wedding is one classic yet bold style. Burgundy tones go with the chic-er wedding designs. Design accordingly.
It is important that the bride is amazed as soon as she walks into the ceremony and/or reception. Dazzle the guests and add the essential magic to the day. Recreate the moment of the bride and groom’s love story with beautiful flowers that stand out in every photo. Let your floral designs compliment her beauty as she walks down the aisle...
Now, that you mention it.
2. For the Aisle
The last thing a bride should be worried about when she is walking down the aisle is whether she likes the flowers you designed. She should glide down the aisle with no worries in mind. With every gentle step, a wave of confidence should fill her spirit as she sways down the aisle. Every floral accent should catch the eye of both the bride and the guests without taking away from the moment.
The aisle is the pathway toward a future and a new adventure in life. The floral accents down the aisle should be a representation of that future and the love invested into it. It is crucial to keep the aisle elegant yet minimalistic, so it doesn’t take away from the beauty of the moment. The moment the bride and groom’s eyes meet, love feels the ceremony like the magic in fairy tales.
How is your work contributing to that moment?
It’s is all just another moment that will be captured on camera. Your work should help preserve those moments. This leads to another vital part of their wedding’s floral future. The wedding party needs to be picture ready.
3. For the Wedding Party
Every wedding party is going to be a key point in making or breaking a wedding’s overall vibe and picture-perfect setup. Depending on the bride and groom’s preference, the flowers may vary among bridal parties. It is important to deliver the look and feel they are looking for, yet just as important to remain stylish and quality driven.
Depending on the style, corsages are best for the mothers while boutonnieres seem consistent across the board for the men in the wedding party. Talk with your bride about her preferences. Is she keeping the bridal party’s styles consistent, or is the bride wanting her girls to have differing yet complimentary bouquets? It is important to ensure that nothing is overlooked at the ceremony.
Like every bride and groom, every wedding is going to differ. In most cases the bride (and her mother) are going to input the most opinion into your wedding design. They’ll want to know about every nook and cranny. They’ll want to know about every shade, how things will be arranged, the amount of time it will take- all while staying on budget. It is important to stay firm on what is and isn’t negotiable. They may want something one way, and they will need some serious persuading, along with a long list of reasons why their idea will or will not work. Be prepared with details and alternatives.
In some instances, the groom or some select relative or friends will give their opinions whether you ask for them or not. They need to be heard. Sue this makes our jobs harder, but it could make or break the review they write you. With that in mind, the ceremony details are crucial. The flowers should be healthy, full and ready to shine, but they can’t be the center of attention. That is the bride’s job... maybe until reception?
The pictures are done, and the dances are over. When it is time for the reception, all the bride and groom want to do is rest their feet and enjoy some food. They should be equally as impressed at your handiwork when they sit during the reception as they were during the ceremony. Frankly, this will be the one time they will get a chance to really look at it. The photogs will get detail shots of the table pieces and garlands draped around the table.
After the detail shots are done, the centerpieces’ job will be to impress. They should help the newly married couple take in the elegance of the evening. Yes, there will still be shots taken of them as they kiss and laugh. However, once they sit for the first time that day, they’ll want to be able to take it all in. The beauty of their loved ones gathered together, the flowers caressing every table and the love in each other’s eyes all deserve to be appreciated. This makes table essentials... well, essential.
6. Table Essentials
Table essentials vary among weddings. Every bride and every groom have an idea in mind when it comes to their dream wedding. Simple floral accents on the ribbon holders, flowers to line the table and floral chandeliers are always crowd pleasers.
The tables are going to be a focal point for the wedding reception. It is essential to put in a little extra time into making the reception perfect. This is where the guests, the bridal party and everyone attending will spend the most time. By the end of the night, shows will be kicked off, and everyone will be ready to party. It is important to focus on making the table essentials a priority. Let those simple details be an eye-catching focus at a wedding reception.
7. The Details
Details can make or break a wedding or reception’s overall look. When it comes to details, consider the places that are often overlooked. The legs of a table should NEVER be showing. One reason why focusing on the size and shape of each design is important. The tablecloth and floral accessories need to be designed with precision.
Always consider the focus of the room before anywhere else. Your bride and groom, along with the wedding guests, should be amazed by the first thing they see. As soon as they walk in to either the wedding ceremony or reception, the focus should be designated and decorated.
It is important to get an idea of the venue’s layout. You’ll have to adjust sizing according to the space you will have to work with. The tables, the chairs and the overall venue need to be investigated before all the time, effort and money are put into designing. Nothing is worse than getting to a venue with a beautiful design, only to find out that it won’t fit where it was intended.
Branch off from a venue’s space onto the venue’s setup. Get rid of “the ugly.” The ugly orchids set up outside of the venue, the ugly white tablecloths at the entrance and the ugly knick knacks gotta go. If it is ugly, it shouldn’t be a part of the setup. Hide them away in a closet until it is time to tear down. Out of sight out of mind, that’s what we always say. They can be returned precisely to the right areas after the day is done. NO harm, NO foul. Don’t let all the venue’s ugly accessories ruin the work you have put together. The bride and groom are trusting you to make their wedding beautiful. If that means taking then putting back, then so be it.
Talk with your bride and groom about whether they have a wedding planner or not. Depending on the wedding planner, they can be a saving grace or your worst enemy. They will know about all those small details the bride and groom have raved about, giving you a better idea to work with.
There is a fair share of horror story brides with horror story ideas for their weddings.
I want rainbow daisies!”
Who truly wants rainbow daisies as the focal flower for a wedding? That’s when you take every fiber in your being to convince the persistent bride that there are plenty of alternatives. Color is something we can work with. Rainbow daisies? Better left unsaid.
It is important to never overlook the request of a bride or groom on their wedding day. If you want to know what not to overlook for a wedding or reception décor, always make sure to explore all avenues. It is important to acknowledge all requests and be willing to speak up when necessary.
Regarding supplies, it is important to stock up on the wholesale flowers your bride chooses. There is some flexibility, but never leave your bride and groom out of the loop. Weddings are an essential part of our industry. They are a great way to grow business and get your work out there. However, when done improperly, your wedding business can go downhill fast along with your shop’s reputation. Design and accept weddings wisely.
Take each wedding as an opportunity, but don’t take on a wedding if you aren’t prepared. You’ll need the right staffing and plan for preparation. If you get into the wedding business wisely, it can really help your business grow. Weddings are opportunities to grow and make a difference in a couple’s life and relationship. Break down the items you’ll need and go in with a game plan. After your wedding consultation, work with the budget, so you can order the wholesale vases, flowers, ribbons and accessories ahead of time.
For better or for worse, our brides should be the priority. A happy bride leads to successful reviews, that leads to a successful wedding business. Among all the challenged that come along with wedding business, there are many rewards. There should be nothing overlooked with wedding and reception décor. If the budget is not there, it is important to at least discuss your concerns with the bride and groom. It will show them you care.
Stress the importance of flowers in a wedding. It may just lead to more profit in the long run. Our wholesalers at Hardin's Wholesale in Liberty, NC are here to help you take on weddings full force. Our 8 top things to never overlook for wedding and reception décor is essential for designing a wedding.
Top Colors for Summer Weddings
For the happy couple, summer weddings are all about warm connections between the couple and their soon-to-be newly united families. For florists, a summer wedding is an opportunity to showcase your unique talent to create the scene of their dreams. Warm connections can also be made for you because weddings are the perfect venue to display a continuous artistic creation that can simultaneously tell their story and get YOUR name out there.
A constant leader in all things color, Pantone can be referenced to help determine what color combinations might be a popular selection. Of course, the Pantone color of the year this year is “Living Coral,” which is described as “an animated, life-affirming shade of orange, with golden undertones.”
The rest of the Pantone lineup for spring consist of some warm and engaging colors, perfect for a party atmosphere that will complement the heat and spice of summer. The colors are bright and captivating without being overwhelming and offer florists many options for combinations of both understated colors to soften the look and those bolder colors that your creativity can make dazzle.
The list of Pantone’s summer colors is made up of 12 fun, vibrant shades like Fiesta - a fiery orange-red, Jester Red – a very bold, deep red, Turmeric – a lively orange, Pink Peacock – a dramatic pink, Toffee – a reassuring, nurturing brown, Sweet Lilac – a soft, childlike mix of pink and lavender, and more colors that are similarly interesting and deep.
To contrast and enhance the 12 shades, Pantone suggests four colors. Soybean is a versatile option leaning towards a neutral cream that looks fresh and sweet. Eclipse is the sort of navy you only find on a dark night sky before a storm and can be a bold choice for groomsmen. Sweet Corn may be the star of the show for brides because it is a soft and delicate selection form of off-white. The last neutral shade is Brown Granite, a grey yet earthy tone.
“Vibrant without being overpowering, highlighted shades illustrate our desire for authenticity and our continued need for creativity and relatable, accessible design,” said Laurie Pressman, vice president of the Pantone Color Institute.
When it comes to coral, note that blue is complimentary on the color spectrum. The two hues give each other strength.
For several years there has been a pattern with colors. Within the pattern, there are variations involving the leading colors of purple, green, yellow and blue. There are always subtle changes in each shade, but the pattern is still there.
Billy Idol sang the song, “It’s a nice day for a white wedding,” and that is certainly true for summer. According to Jackie Lacey, Director of Education at Floriology Institute, “white is major for this summer.”
Even though we are talking about the top colors for summer weddings, white is not actually a color. White is what is known as a “non-color.” Black and white do not have specific wavelengths. White possesses all the wavelengths of visible light whereas black is the absence of visible light.
Contrary to the opinion that white can be plain, there are many ways to incorporate white. Black and white together are traditional standards as these colors can be elegant or dressed down. A nice bonus is that black is slimming and white is always perfect for summer.
In a recession or time of unrest, we all go back to black and white and choose variations of red as accent colors. Many people may not recognize the connection, but the popularity of certain colors is influenced by what is happening in the world and any emotion world news or current events may be provoking.
Like any other trend, types of colors gain popularity and are then replaced by different versions and cycle around. Color schemes are either bright, medium or pale. Last year’s colors were much brighter, and the year before last, colors were pale. This year, colors are medium in intensity – not very bright but not dull, either.
When colors are paired, they typically fall into a medium scheme. Blue and yellow are generally accent colors. Blue has reigned in popularity but is finally fading and is being replaced by stronger accent colors.
For brides, Sweet Corn is a soft color that is a new twist on the traditional and very reassuring creams and off-whites. Sweet Lilac, Mango Mojito and Princess Blue are great for accent colors. Living Coral and Jester Red will add a pop of very vibrant and memorable color to the scene as part of the florals or even on an embellishment, while Eclipse is great for groomsmen.
Blue and green go well with coral. Blush can incorporate a lot of possibilities for many different color schemes and can also add another layer of romance.
Whenever you take on a wedding, it is important to recognize that it will be a large and often lengthy process, so maintaining a comfortable relationship and open communication with the engaged couple and anyone else involved in the planning process is essential. In fact, the relationship you have is one of the most important components and will directly impact the success of the wedding and the satisfaction of the couple from start to finish.
One of the first questions we are conditioned to ask is what “wedding colors” the engaged couple has chosen, but for some couples you may be skipping a step by asking this question too soon.
As florists, we imagine that the rest of the world sees the way we do. While you can view an arrangement or a painting or even the design and décor of a room and dissect color and lines and critique balance or lack thereof, clients may not have a discerning eye for these details. Not all people are visual. Some may need additional guidance.
For clients who have no idea what colors they would like to choose, have examples you can show to represent the ideas you have and how they can be executed. Be prepared to add additional elements as if you are telling the couple a story. Whether people learn visually, audibly or by writing down ideas, we all universally appreciate a good story. Tell your couple little stories to illustrate different color combinations in florals and what they can say when combined.
Start by asking the couple for details about their relationship. How they met is important, but what may be more important is getting an idea of the mood and the setting. They may want to recreate certain aspects of how their surroundings looked and felt during pivotal moments in their relationship.
Another detail to pay attention to is what colors you see around the couple. Each time you meet, note what colors they may be wearing. If you meet in one of their homes, note how the home is decorated and what colors show up on the wall or as accents. The colors they are surrounded by may not work for a wedding, but it gives you a glimpse of what color combinations they favor. For instance, it is important to find out if the colors they like are muted or bright.
By the time they are meeting with you, most couples have likely already chosen a venue, which will help determine what colors and florals will best accentuate the surroundings. If a couple has a suggestion for colors that you think may clash, be open and honest about your opinion without sounding too critical. Make sure to offer alternatives.
When in doubt about a color they have selected, show them why you feel the colors they chose may not be the right colors to complement their venue or the scene they want to create. Examine ways to honor their choices while still creating a picture-worthy scene.
The season that a couple chooses for their wedding also gives hints into their color choices. Summer is wedged between Spring, which has always been synonymous with softer, more romantic colors, and Fall, which characteristically consists of rich, bold jewel tones. Where does Summer fall in between the two contrasting color schemes?
Summer has characteristically been a season of muted colors with blue undertones. Summer conjures thoughts of the contrastingly playful and tumultuous ocean, warm sand and fragrant blossoms. In the past, blues have played a major role in summer. This time around, blues are present but no longer center stage, and we see more earthy greens and oranges fit for a party on a hot afternoon.
For the summer wedding you are designing, there are some very fun color combos that can be influenced both by the venue and the vibe. For unique, tent-style weddings, consider the bold Pink Peacock or a similar color that can be toned down with a more mellow blue.
If you are planning a fun wedding that feels more like a party, consider going bold with hues that are either complimentary, which exist opposite each other on the color wheel, or those similar hues that are neighbors on the color wheel. If you stick to either of those choices, you can avoid clashing colors.
The bride’s look can be accessorized with a gorgeous flower crown of anemones or a similar statement flower. You can also place a single red or orange bloom in a loose updo.
There has been an ongoing push toward what is natural and organic. For weddings with the more natural feel, such as those at a lake, consider muted green shades or softer blues. These can be paired with neutral tones of taupe, greys, beiges and light browns.
Those color palettes are inspiring and breathtaking in the natural environment of a rustic or outdoor wedding. Options for blue florals can be limited as it is the rarest of flower colors, but blue hydrangeas, delphinium, clematis, grape hyacinth and morning glories are all stunning in their different shades of blue.
If you are really looking to make a meaningful statement with blue flowers, forget me nots are delicate and light. These natural blue summer blooms with yellow stamens have always symbolized lasting love. It was once believed that people who wore this flower would not be forgotten by their lovers. Details like that will be appreciated and enjoyed by brides, so definitely share your knowledge about the meaning and history of different types of flowers.
There may be a popular television show called “Orange is the New Black” but when it comes to style, color and weddings, orange is the new pink. If you want a hip take on a romantic classic, think sunset, Hollywood, vitality, a zest for life and orange.
Because of the many muted tones available to peacefully coexist with orange, this is an easy trend to incorporate and work into your designs. Also, flower options abound for these tones, so embrace the new trend of softer orange, peaches and of course, coral. This instantly makes your arrangements more interesting and more charming.
For garden party style weddings, consider the updated, bolder version of pink, Pink Peacock paired with cheerful yellows or pale greens. These color pairings are garden-inspired, so the floral options are plentiful, bright and happy. Peonies are the perfect statement flowers for garden party weddings that lean toward being a bit preppy.
Pink Peacock or a variation of it also looks good on all skin tones, especially when used in floral arrangements, bouquets or even adorning little accessories. Just remember that garden parties rely on florals, so the flowers that are selected and displayed will be the backbone of the entire presentation.
These are just a few examples of how the venue can determine your color palette and assist you in your quest to create the scene the engaged couple want for their unforgettable moment. The colors listed are some of the top colors for summer weddings, many influenced by the Pantone selections.
The florals are the backdrop and often part of the décor, but if carefully chosen, they can even represent aspects of the couple. They become part of the story itself. Like a marriage, the temporary partnership you have with the couple will involve communication, patience, honesty, flexibility and of course, compromise.
Stand up and step out at your next summer wedding. Show your experience through design and education. Our wholesalers at Hardin's Wholesale in Liberty, NC are here to help with all the products you’ll need.
Top Containers for Mother's Day Arrangements
The right container is an essential element for tying Mother’s Day arrangements together, and visually, it forms the foundation for artistic expression. Interesting containers frame arrangements in a way that celebrates moms as unique, and our favorites keep an eye on trends but aren’t afraid to color outside the lines...
Spring is synonymous with renewal and rebirth, so it is no surprise that we celebrate Mother’s Day in May. The right container is an essential element for tying Mother’s Day arrangements together, and visually, it forms the foundation for artistic expression.
A mother is a personification of fertility, a gardener coaxing life to emerge and love to blossom. Of course, this makes Mother’s Day an excellent opportunity to reciprocate by creating gorgeous Mother’s Day arrangements in lovely containers that she will keep long after the holiday ends.
Before Mother’s Day ever arrives, consider how Mother’s Day arrangements are an extension of a mother’s essence. Each creation could be developed with a specific type of mother in mind. That way, when customers begin streaming into the store inquiring about recommendations for Mother’s Day arrangements, you can ask questions to determine which Mother’s Day arrangement would fit with the mother who will receive it.
The following trends are just ideas. The best way to utilize these ideas is to take a personal approach. There are all different types of mothers to draw inspiration from as you create your arrangements this Mother’s Day. Start with the container and let it determine what type of mother your piece may best represent.
For the Mother Earth
Whether it is a result of the season or the natural association between mothers and the earth, many of the most interesting containers for Mother’s Day arrangements this year have an earthy, straight-from-the-forest feel.
When natural elements with an unfinished look combine with clean botanicals, they create memorable arrangements that look as if they were picked straight from the forest. Wood containers are popular due to trends in floral design that reach for a more unkempt and natural aspect to arrangements. Some containers even have the appearance of tree trunks or branches and these can add whimsy to more common floral arrangements.
For the Fairy Godmother
To take the idea of the forest even further, mothers are often fans of fairytales, and many natural containers could coincide with that feel. Arrangements that look as if they could be crafted by elves can be placed in containers made of stone or other natural materials to stir the creative part of a mother’s mind that stores those familiar, spoken fairytales that are so compelling to us all.
If a mother is artistic, enjoys fairytales and relishes being a part of nature, arrangements in more natural containers will likely suit her tastes.
For the All-Natural Mom
There are many metals to choose from to create a clear separation between the floral arrangement and the container. Galvanized metal, textured copper and rust-colored iron in unusual shapes are all examples of pieces that can give structure and add interest to a Mother’s Day arrangement while still maintaining a natural appearance.
Metal has many forms and can’t be limited to one style, so aside from the textured metals, there are also shiny metals like stainless steel containers to give an opposite modern effect in contrast to the more natural approach.
For the Traditional Mom
Modern mothers will appreciate bold-colored blooms and an edgier tone to a Mother’s Day arrangement.
Traditions exist for a reason, and that notion is certainly true when we speak about glass. Versatile, able to change with the times and never limited in color or style, glass is available in bright garden colors to coincide with the season or in trendy muted mustard and blue-grey hues for moms who stay current on interior design trends. They are great for moms who may want arrangements to reflect their approach to beautifying their surroundings.
Mothers enjoy giving comfort, so it is no surprise that many Mother’s Day containers are painted peaceful colors like sage and soft pink and that ceramics are found in gentle, smooth shapes but with a captivating and unexpected shine.
Mothers who are traditional in their approach will likely be drawn to familiar and comforting containers and recognizable floral arrangements in those softer colors.
The Glitz and Glam Mom
Mothers are all unique, so for the mothers who appreciate a bit of glamour and glitz, there are containers in deep reds and vibrant golds to bring out the depth and life of the flowers. It helps stray away from some of the safe, natural themes previously mentioned. For those fierce and independent mothers who fearlessly embrace life and pass on their strength to everyone they meet, bold reds shake hands with fashionable teals for unforgettable, architectural pieces held together in containers of glass with interesting shapes in unusual colors.
For the Millennial Mom
For mothers who are the first to rush outside to welcome spring with open arms, there are cute pastel painted baskets and watering cans in child-like colors and shapes that are perfect for creating fun arrangements in bright garden hues. There are also woven baskets that could be utilized for spring bouquets to leisurely rest after being gathered for mom. They are must containers for Millennial moms.
Most moms are optimistic. They believe in the future, and for the mothers who embrace their optimism, there are arrangements with colors that pop in vibrant blues and purples. The best containers for these arrangements are glass designed to have inspired, statement-making shapes in the corresponding colors. These contrast between the two ideas symbolic of balance, of male and female and light and dark.
Once the arrangements have been designed, display similar arrangements close to one another to make the most out of each unique theme and give the themes distinction and identity. Keeping the pieces grouped according to style will also help when assisting customers with choosing the right Mother’s Day arrangement.
For all Moms this Mother’s Day
Many times, people are unaware of what flowers a mother favors or even her favorite colors or materials, but the most uncertain among us can typically describe the characteristics of individuals close to us that make them unique.
When Mother’s Day arrangements can convey aspects of the personality of the mother who is receiving it, the arrangement becomes more personal and an expression of admiration and gratitude for who she really is.
A Mother’s Day arrangement makes a statement beyond most gifts. Mother’s Day arrangements utilizing interesting containers celebrate what kind of mother she is and why she is so fabulous by really seeing her as an individual and as a mother. All floral holidays bring a sort of chaos along with it. Mother’s Day is no exception. Take on the holiday with diverse options for diverse moms.
Studies have shown that flowers are linked to happiness. Women always remember receiving flowers, and this Mother’s Day, we can help create memories for mothers that also make them feel appreciated for who they are.
Most mothers are conscious of their health, the health and happiness of their families and making memories that will last. Creating a Mother’s Day arrangement in one of these containers helps expand the diversity of your customers this Mother’s Day. Our wholesalers at Hardin's Wholesale Florist, Inc. in Liberty, NC are here to guide you in your quest to create the perfect Mother’s Day arrangements.
The containers we have chosen to represent Mother’s Day combine substance and style in ways that embrace trends but also recognize the timeless qualities that make each mother so special. Expand your reach and increase your profit.